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Personalization

Create personalized content experiences for HCPs and patients at scale

Simplifies content personalization for the life sciences industry

Integrated AI-driven chatbot for hyper-personalized dialogue

Evolves customer conversations seamlessly across channels

Boosts engagement by orchestrating relevant clinical content to individual users

At its core, ekoDNA® is about building trusted relationships with healthcare practitioners and patients by understanding their clinical interests, learning their behaviors, and using those insights to deliver valuable content tailored to their individual needs and preferences.

Build trust through customer-centric personalization

Customers increasingly expect seamless, personalized digital experiences. Therefore, when personalization fosters trusted relationships, we gain advocacy.

  • Optimize engagement through tailored touchpoints matched to customers interests
  • Ensure relevancy now and in the future with real-time content optimization

Leverage Data-Driven Insights

By unifying data across channels, campaigns, and systems, you can build comprehensive profiles of each customer. These rich insights allow you to engage users with relevant clinical content, resources, and experiences at the right times to make every interaction count.

  • Collect and unify data from across your tech stack to inform personalization
  • Advanced profiling provides insights to enable hyper-personalized experiences
  • Continuously refine approaches based on response patterns
  • Fluidly adapt content strategies as preferences evolve over time
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