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Marketing automation
A streamlined, end-to-end omnichannel campaign management process
ekoDNA® incorporates intelligent automation to streamline the planning, execution, and ongoing optimization of omnichannel campaigns through a simple step-by-step setup process, significantly reducing the time and resources typically needed.
Streamlined processes:
- Automated content recommendations: Intelligently searches the digital asset management (DAM) system to identify and recommend relevant content that could be utilized in the campaign. Enables easy recycling of approved materials.
- AI content review for compliance: Performs an initial automated review of content referencing to optimize the regulatory approval process.
- Multidimensional segmentation: Automatically maps customer journeys to enable precise targeting of thousands of user types.
- Unified data: Automates the aggregation of data from all channels and systems into complete customer profiles.
- User insight tracking: Enables real-time processing of insights gathered from user interactions and integrated systems.
- Personalization: Automates the sequencing and customization of content for tailored customer experiences.
- Content orchestration: Coordinates relevant content across channels to match each stage of the user journey.
- Continuous optimization: Applies machine learning to test variations and continuously refine campaign performance.
ekoDNA® enables life sciences companies to take a focused customer-centric approach by automating complex processes to deliver relevant omnichannel experiences tailored to each customer’s needs. This level of personalization powered by automation fosters meaningful relationships, nurtures advocacy, and enhances the value of every interaction.