Web
Email
Mobile
Ads
Direct Mail
Reps
Contact Center
360° customer profiling
Understand the individual needs and preferences of customers
Collects data from all touchpoints
Unifies online and offline interactions
Maps behaviors, preferences, interests
Reveals motivations and influence factors
ekoDNA® builds comprehensive 360° degree customer profiles by collecting data from all touchpoints and unifying online and offline interactions. This enables deep mapping of behaviors, preferences, interests, influence factors, and motivations.
Identify targeted engagement opportunities
With these robust profiles, ekoDNA® reveals critical insights to identify targeted engagement opportunities for each customer.
Provides unmatched audience understanding
The result is an unmatched understanding of your audience that powers hyper-personalized omnichannel experiences.