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Analytics
Actionable insights for continuous improvement
Identify which content and claims resonate with different customer segments
Understand attitudes and behaviors
Identify high-performing content
Set up and measure KPIs and CSFs aligned to your strategy
ekoDNA® offers robust analytics capabilities, providing valuable insights into content performance and customer behavior to enable you to better support healthcare practitioners and patients alike.
Maximize marketing impact
By leveraging the power of analytics, you can maximize the impact of your marketing efforts by aligning your content and claims with your customers’ needs, fostering meaningful and informative interactions.
Identify resonating content and claims
ekoDNA® allows you to identify which content and claims effectively address your customers’ specific concerns or queries, ensuring that the right information is shared at the right time.
Understand attitudes, beliefs, and behaviors
Our analytics system provides valuable information on the impact of your content and claims, helping you gauge how they influence your customers’ attitudes, beliefs, and behaviors, enabling you to tailor your messaging to their informational needs.
