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About ekoDNA®
ekoDNA® is an end-to-end platform specifically designed to enable omnichannel personalization for life sciences companies. Leveraging advanced AI, ekoDNA® streamlines campaign orchestration, delivers tailored user experiences, and provides data-driven budget optimization.
Powered by Oi
ekoDNA® has been developed by Oi, pioneers in digital engagement for the life sciences industry for over 25 years. Leveraging their expertise, Oi created an AI-powered solution that transforms pharma marketing through personalized omnichannel experiences.
Our team
The Oi team comprises cross-functional groups across hubs in the UK, US, Poland, India, and Australia dedicated to meeting the unique needs of life sciences organizations. With their intricate knowledge of regulations and customer requirements, Oi continues to build upon ekoDNA® – relentlessly innovating new capabilities that improve engagement, insights, and health outcomes.
Our mission
ekoDNA® empowers life sciences companies to provide relevant, meaningful, and valuable digital experiences that support healthcare professionals in helping their patients.
“We firmly believe tailored and relevant content experiences can truly support healthcare professionals in delivering improved patient outcomes. We aim to provide the solutions needed to drive this transformation – unlocking the ability for our customers to foster trust, enhance understanding, and nurture advocacy in the life sciences community.”
Carl Westwood, MD, Oi
