Oi win gold with ekoDNA^® at the PM Society Digital Awards 2023

Oi is delighted to announce that we have won gold at the PM Society Digital Awards 2023 for the best use of technology in the innovation category with the ekoDNA^® platform.

The PM Society Digital Awards is in its 14th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists, and marketers from industry as well as healthcare professionals.

Oi’s campaign demonstrated how ekoDNA^® drives HCP engagement and behavior change through personalization.

Read our case study to find out more>>

Carl Westwood, Managing Director (Oi), commented: “This is great recognition for our team’s hard work on this project. We were delighted to support Bayer’s drive for innovation in the project and we’re so pleased ekoDNA^® helped drive such exceptional results, exceeding the project’s ambitious targets.”